As a founder, your days are consumed by operations, team management, and client service. You know marketing is essential to keep your pipeline full, but you simply don't have the bandwidth to manage campaigns yourself, nor the budget to justify a $10,000/month agency retainer or a full in-house marketing hire.

For many small business owners across Metro Vancouver, investing in digital marketing feels like a black box.

When local customers in Metro Vancouver need a service provider, a wellness studio, or a local design partner, their search habits are shifting.

Launching a freelance marketing business in Vancouver was both exciting and terrifying. After years in the corporate marketing world, I wanted more control over my time, my projects, and my life goals.

Before you pour money into ads or hire a marketing agency, take a breath. If you're a small business owner in Vancouver wondering where to start, these four marketing steps will save you time, money, and stress—while laying the right foundation for long-term success.

If you’re a small business owner looking to grow your credibility, customer base, and long-term loyalty, online reviews are one of your most powerful tools.

After working in marketing since 2018, most recently in-house for a small, family-owned business in Vancouver, I found myself at a crossroads. I realized I wanted to build my life differently — to create a career that gave me freedom, flexibility, and the ability to grow professionally while planning for my future.

Leaving a secure job is a daunting prospect, especially in a city as expensive as Vancouver. But for me, the risk of staying in a "box" was greater than the risk of going out on my own.