Launching a freelance marketing business in Vancouver was both exciting and terrifying. After years in the corporate marketing world, I wanted more control over my time, my projects, and my life goals.

Before you pour money into ads or hire a marketing agency, take a breath. If you're a small business owner in Vancouver wondering where to start, these four marketing steps will save you time, money, and stress—while laying the right foundation for long-term success.

If you’re a small business owner looking to grow your credibility, customer base, and long-term loyalty, online reviews are one of your most powerful tools.

After working in marketing since 2018, most recently in-house for a small, family-owned business in Vancouver, I found myself at a crossroads. I realized I wanted to build my life differently — to create a career that gave me freedom, flexibility, and the ability to grow professionally while planning for my future.

Leaving a secure job is a daunting prospect, especially in a city as expensive as Vancouver. But for me, the risk of staying in a "box" was greater than the risk of going out on my own.